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      Last update 15.10.2008



DRIVING TASK
At every moment of the “Driving Task” we are constantly being challenged and “assaulted” by distractions attacking our ability to drive safely. While juggling a cell phone in one hand, adjusting the radio or CD in another, catching up on a quick lunch, and trying to keep kids in the back seat quiet, it all just becomes too much to handle. Making driving even more difficult is changing road and weather conditions. Many of us are also driving under less than ideal conditions while tired, or just not feeling our best. Many people also cope with physical challenges or age that may slow driving reaction times. All this adds up to making driving an extremely complex task even under the best of conditions. Sometimes it is a wonder that we are able to arrive anywhere safely. Truly, we are bordering right on the edge of our ability to handle all these stimuli, and when we go over that edge, we are in very real danger of having an accident. The main tool we use to cope with all these driving challenges is vision. Yet vision is also pushed to the limits while driving. It takes about 1/4 of a second to process and react to a driving visual incident, and if you are traveling at 60 mph, that translates to about 22 feet! Clearly we need all the visual help we can get to drive safely. The most common and dangerous visual assault comes from blinding glare.

This glare can be intense sunlight reflected from an endless variety of smooth surfaces such as the road, hood or dashboard of your car, or even the bright chrome of the car in front of you. These conditions are especially harmful when the sun is low on the horizon, such as early mornings and late afternoons, which are also peak commuting times. Polarized lenses are the best solution to taking out most of this accident. While bright sun and glare are the most obvious visual dangers while driving, sometimes the conditions we drive in are the reverse: overcast, often with inclement weather, and less light. For these conditions we want a lens that is as light as possible, and also of a high contrast color. Polarization protection is still important during these times because glare, particularly road glare, can unexpectedly hit at any time, and since the eye has accommodated to these overcast conditions it is particularly susceptible to blinding, bright glare. Drivewear is the only lens developed to specifically address the Driving Task. Polarized at all times and designed to shift between a lighter and darker color as visual conditions change, it is the ultimate in driving eyewear.

www.drivewearlens.com
  

Transitions 6 benefit
Transitions version 4 is turn dark slow and turn back to clear slow but turn very dark
Transitions version 5 is turn dark fast and turn back to clear fast but not so dark
Transitions version 6 they combine good thing of Vr.4 and Vr.5 
It's turn dark fast and turn to clear fast and also very dark.

-Blocking UV rays providing convenient protection (UV400)
-Blocking 100% UVA and UVB rays
-Optimal clarity performance with AR
-Reducing glare and improving contrast providing visual quality
-Reducing eye fatigue providing visual comfort

Transitions VI is as good as a clear lens only better

www.transitions.com


 
 
Younger Optics believes everyone should own a pair of quality polarized sunglasses.  Polarized lenses do what no other lens or lens treatment can -- block blinding glare.  In addition, polarized lenses greatly enhance visual acuity, color contrast and visual comfort, and block 100% of harmful UVA and UVB light*. 
Available in a wide range of colors, treatments and materials, NuPolar polarized lenses are perfect for any active lifestyle.

NuPolar is the world's leading brand of polarized Rx lenses.  When performance factors such as optics, polarizing efficiency, color consistency, heat stability and many other factors are taken into consideration, NuPolar quality is unequaled.  We worry about the small details of our lenses so that you don't have to.

When ordering polarized lenses, always remember to specify NuPolar lenses.

Click to visit Nupolar site
    


Today’s consumer has more choices than ever before when it comes to their eyewear. New technology offers patients features and benefits that have made eyeglasses more fashionable and stylish.  In the past, patients have had to make some compromises when it came to their eyewear.  They had to put up with “chromatic aberration”, an annoying tendency of some lenses that created a colored blur around objects, or lenses that were thin but not as light weight as they’d expect. 

Today, this is no longer the case.  With our Trilogy lens material, patients get clear, crisp vision without compromise.  Trilogy lenses deliver superior optics when compared with other lens materials.  They also get a thin lens that is one of the most lightweight lens materials available today.

Trilogy lens material also offers superior impact resistance.  It exceeds the FDA requirement for impact resistance.  Due to the superior strength of Trilogy, it makes a great choice for today’s stylish eyewear frames, many of which require drilling or grooving the lens. Trilogy lens material from Younger Optics also blocks out 100% of harmful UV rays.

As you can see, the choice is clear.  If you want clear, crisp vision without compromising today’s advanced lens technology and you want a lens material that is not only thin but lightweight, then you want Trilogy.  No matter what your vision needs are, whether work or play, sport or hobby, Trilogy lens material is the right choice.  Only Trilogy offers a unique balance of superior optics, the true combination of a thin and lightweight lens as well as an impact resistant material that exceeds the FDA requirements.  All of these benefits are available in one material -- Trilogy.

  POLYCARBONATE  Rimless Frame ( Drilling frame )
this picture show polycarbonate problem 

Chemically resistant to
Cleaning solvent, Body oils, Skin care solutions

Notice increased general stress throughout the
polycarbonate lens and specifically at the mounting drill
points.
This may result in breakage, particularly when exposed
to everyday solvents or cleaners.

Absence of stress in TRILOGY lenses insure that the
lens will not break at mounting points.

TRILOGY BREAKAGE LIFE TIME GUARANTEE

Click to visit TRILOGY site
 
 HIGH IMPACT TEST
1. CR39 ( 1.5 index ) is Standard plastic lens
2. 1.6 index lens is stronger than 1.5 index lens
3. POLYCARBONATE is stronger than 1.6 , 1.67 index lens
4. TRILOGY is the strongest plastic lens in the world
 

 
    

Lunettes Beausoleil

 
Frédéric Beausoleil imagines his products in the pure tradition of the French. He has a passion for all kinds of art combined with great intuition on market trends.

 Beausoleil is an eyewear brand with a visionary, a combination between classicism and modernity.  The Beausoleil’ spirit is made of precision, design, modernity, glamour, high quality materials, and perfect craftsmanship.

 Beausoleil eyeglasses are known all over the world for their perfect mix of technology and history, of originality and modernity. Beausoleil sunglasses are timeless.

 “Creativity is not an intellectual act; it’s an emotional process, something which is affective and instinctive” Albert Higon in "Le Jour des Voies" newspaper.



Swedish born Oscar Magnuson has studied at ”Instituto Europeo di Design” in Milan and has an education in industrial design. Some of the brands that Mr Magnuson worked with are Dolce & Gabbana and Roberto Cavalli.


A sophisticated spectacle collection for the modern consumer

The premiere collection developed with the inspiration words ”Classic Trendy”. Behind the brand and the design is Swedish industrial designer, Oscar Magnuson.
Focus has been on the complete feeling where details make perfection when it comes to looks, function and quality. In the collection you will find the classic round shape as well as inspiration from the strict and sophisticated expressions from the 50-ies and 60-ies. It is a collection of spectacles for those who appreciate good design and quality.

www.oscarmagnuson.se



Efva Attling
is a world famous swedish designer.
 She also a designer for the Scandinavian eyewear.
 She likes to design frames with an attitude.
 Some of her eyewear has jewellery  to match.
 Lately, she launched very special frame in complete sterling silver.

Efva believes 'I see eyewear as a piece
of jewellery'.

www.efvaattlingstockholm.com
                    - scandinavian light.              - scandinavian quality.
                    - scandinavian simplicity      - scandinavian reliability.
www.scandinavianeyewear.se
 
 
 
 
 
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